Academic & Specialty Courses
Music Licensing & Sync 101
Get your music in film, TV, ads & games.
Sync licensing is one of the most lucrative opportunities in music today. Learn how to create sync-ready music, pitch to supervisors, negotiate fees, and build relationships that lead to placements.
Placement Opportunities
Television
Series & streaming
Film
Features & indie
Advertising
Commercials & brands
Gaming
Video games & apps
The Opportunity
"A single sync placement can earn more than a million streams — and it exposes your music to entirely new audiences."
Sync licensing — placing music in film, TV, commercials, and games — has become one of the most important revenue streams for independent artists and composers. Unlike streaming, sync fees are negotiable and can range from hundreds to hundreds of thousands of dollars.
But getting placements isn't about luck. It's about understanding what music supervisors need, creating music that works for visual media, and building the relationships that lead to opportunities.
Annual sync licensing market in the US alone
Scripted TV series actively seeking music
Typical all-in fee for major ad campaign
Core Skills
What You'll Learn
The essential knowledge and skills to succeed in sync licensing.
Sync-Ready Music
What makes music work for visual media — structure, instrumentation, and avoiding common pitfalls.
The Business
Licensing types, fee structures, who pays what, and how to negotiate better deals.
Building Relationships
How to connect with music supervisors, sync agents, and libraries that lead to placements.
Pitching & Metadata
How to present your music, tag it properly, and make it easy to find and license.
The Curriculum
Six Weeks to Sync Success
A practical, industry-focused course that takes you from understanding sync to landing placements.
The Sync Landscape
Creating Sync-Ready Music
Rights, Clearances & Paperwork
Metadata & Organization
Pitching & Relationships
Strategy & Growth
Ideal Students
Who This Course Is For
Whether you're a songwriter, producer, or composer, this course helps you tap into sync opportunities.
Songwriters and artists who want to add sync licensing as a revenue stream
Producers creating instrumental music perfect for placement opportunities
Composers interested in scoring for film, TV, and advertising
Artists with existing catalogs looking to monetize their back catalog
Music business professionals seeking to understand the sync landscape
How It Works
Course Format
Practical, hands-on learning from industry professionals.
Video Lessons
Comprehensive modules from sync professionals
Case Studies
Real placements analyzed step by step
Templates
Pitch emails, one-sheets, and metadata guides
Q&A Sessions
Live sessions with music supervisors
Time Commitment
3–4 hours per week including lessons and assignments
Duration
6 weeks of practical, industry-focused training
Prerequisites
Music to license — finished recordings or compositions
Completion
Certificate plus sync-ready catalog preparation
Placement Types
Where Your Music Can Land
Understanding the different placement opportunities and what they typically pay.
Television
Network dramas, streaming series, reality shows, and documentaries. The highest volume of placement opportunities.
$500 – $50,000+Film
Major features, indie films, and documentaries. Fewer opportunities but often higher fees and prestige.
$5,000 – $500,000+Advertising
TV commercials, digital ads, brand campaigns. Often the highest paying per-use rates in sync.
$5,000 – $250,000+Video Games
AAA titles, indie games, mobile apps. Growing market with long-term royalty potential.
$2,000 – $100,000+Trailers
Movie and TV trailers, promotional content. High impact, good fees, great exposure.
$10,000 – $150,000+Digital Content
YouTube, podcasts, social media. Lower fees but high volume and growing rapidly.
$100 – $10,000What You'll Achieve
Learning Outcomes
By the end of this course, you'll have these practical capabilities.
Sync-Ready Catalog
Prepare your existing music for licensing with proper mixes, stems, metadata, and documentation.
Industry Knowledge
Understand how sync deals work, what fees to expect, and how to negotiate better terms.
Professional Materials
Create compelling one-sheets, pitch emails, and presentation materials that get attention.
Pitching Strategy
Know how to approach supervisors, libraries, and agents in ways that lead to relationships.
Legal Clarity
Ensure your music is properly cleared and ready for quick licensing when opportunities arise.
Long-Term Strategy
Build a sustainable approach to sync that grows your income over time.
Industry Reality
What Music Supervisors Actually Want
Success in sync isn't about who you know — it's about having the right music, properly prepared, at the right time.
24 Hours
Typical turnaround expected for sync requests
5 Versions
Typical deliverables per song for sync
3-5 Songs
Max to pitch per brief or opportunity
80%
Of placements come from relationships
Student Voices
Student Voices
Student Voices — Coming Soon
Testimonials from students will be published as our programmes mature. Our courses are designed to deliver the skills and outcomes described on this page.
Get Started
Enroll in Sync 101
Start getting your music placed in film, TV, ads, and games. Fill out the form below to receive enrollment details.
Your Music Deserves To Be Heard
Every day, music supervisors are searching for the perfect song. Learn how to make sure they can find yours — and that you're ready when they do.
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